Banburyshire is not just a place (centred around the town of Banbury).
It's about a style of living and caring for others
There have been a number of Banburyshire fund-raising devices.
It's about promoting business.
How can businesses bring more attention to their web-sites, and their goods and services?
By being featured in "The Banburyshire Beard" and "The Banburyshire Portal" CDROM magazines.
Each business has customised copies produced of "The Beard" , with their contact details on the label.
The CDROM uses web-browser technology, so a web-site is just one click away.
The speed and data capacity on a CDROM allow a "shop-front" presentation of the business, complete with a voice or music soundtrack.
Distribution of "The Banburyshire Beard" is by the businesses featured. This uses small-world network features to bring the businesses to a wider market segment.
Specialising in low volume customisation techniques, allows Clockwork Data Ltd, producers of "The Banburyshire Beard", to give businesses the ability of having their business promoted in their own way, at a low cost.
It's about giving musicians a chance to be heard.
How are musicians assisted?
Musicians are paid royalties on tracks used in "The Banburyshire Portal" CDROM magazine.
A collaboration with "Cool Music Revolution" magazine, to produce a two disc CD/CDROM version of the CMR magazine, showcases unsigned and less well known bands, musicians and DJ's.
By having tracks featured in "The Banburyshire Beard" CDROM magazine.
Clockwork Data has a demo-CD offer for bands.
Also Clockwork Data is willing to produce low volumes of CD or CDROM for musicians, so tight budgets aren't over-stretched. Bands can always come back for more.
It's about using technology in novel ways.
What are "offline internet portals"?
An offline internet portal can be described as any way in which a number of web-site addresses are displayed in order to direct a user to a web-site.
Examples are :-
a) Signage on a bus or van (usually of just one web-site)
b) Adverts in newspapers or magazines
c) Directories of web-sites, usually just for a physical area or specialist group.
d) CD-ROM based information, such as "The Banburyshire Beard"
Why are offline internet portals needed?
There are now more web-sites than there are people in the world. Even with the best search tools, it can take a great deal of effort to find what you are looking for. This is why portals are important, they act as filters, to direct you in (one of) the right directions.
Why use CD-ROM?
There are a many reasons why CD-ROM is ideal for use as an offline internet portal.
a) By using web-browser technology on CD-ROM, the same look-and-feel of a web-site can be maintained. This gives a consistent result in promoting businesses or events.
b) CD-ROMs can be played on a wide range of equipment, ranging from MP3 compatible CD and DVD players, through gaming machines, to PC's, Macs, Linux and UNIX computers.
Because the format is an international standard, there is no other medium which can be used on such a range of devices.
c) Multi-media content (also now known as "content-rich") allows speech, music, and animation to be added to text and static pictures in ways which can't be achieved easily on web-sites. By exploiting the data transfer speed of CD-ROM, speech and music, in particular, can be added to presentations, to add an extra dimension. It also allows CD-ROMs be be listened to, in much the same way that a radio station is, as well as looked at.
d) Using web-browser technology on CD-ROM allows links to web-sites to be easily included. Web-sites are just a click away. This is a key feature for using CD-ROM as an internet portal.
e) By customising the label, CD-ROMs can be thought of as a big, round business card. It is a physical object. In this way, contact information for a business, for example, can be read without going anywhere near even a CD-ROM reading device.
Also, there are still many people who like to use and own material objects. The thought of using only a computer to access information, hold pictures and music etc, just doesn't appeal.
So why "Banburyshire"?
The term "Banburyshire" has been in use now for over one hundred years, but with different meanings at different times.
It was first used to describe an area of roughly a fifteen mile radius of the town of Banbury, located in north Oxfordshire. In more modern parlance it described Banbury's "sphere of influence", as far as trade was concerned.
In the nineteen-seventies, the name was coined to help differentiate the area from Oxford, as far as tourism was concerned. At that time "Oxfordshire" meant Oxford, so local government bodies, tourism authorities and business groups got together to promote the area of "Banburyshire".
The use of "Banburyshire" to describe CD-ROM products stems from a number of things.
Firstly, I wanted to create a flexible "world", which could key into the real world, but which didn't have physical boundaries. A CD-ROM version of "Ambridge" if you like, somewhere people could identify with.
Secondly, the fact that "Banburyshire" has been used to cross boundaries seems very appropriate for a medium which links the off-line and on-line worlds of web-technology.
Thirdly, technology has always come late to the geographic "Banburyshire" area, down the years. Whether it is transport links in the form of canals and motorways, or television and mobile phones, the area is always down the list. So it is ironic, that in April 2003, Clockwork Data Ltd. launched one of the first general-purpose CD-ROM magazines in Europe, "The Banburyshire Portal", and it's sister publication "The Banburyshire Beard".
Julian "Harry" Procter - IT Technician/Director Clockwork Data Ltd. March 2004
It's about crossing boundaries.
What boundaries, why and how?
The boundaries between the online world and the real, physical world. A CDROM uses web-technology to facilitate acccess to the online world for the latest information or to order a product, but it is also an object which can be bought, given as a present, or in the case of "The Banburyshire Beard", the label can be read to give the contact information for a business.
There are now more web sites than people in the world. There is a greater need than ever before for methods to point people to your web-site. The Banburyshire CDROMs are ideal for this portal function.
The arrival of the web has meant that people with similar interests don't need to be in the same physical location in order to share experiences. However people still enjoy owning and collecting objects. For the time being, the web isn't enough.
Welcome to Banburyshire.